On July 16, 1928, a devastating fire swept between the Granite and Gold Blocks (note inscription, second story center). The structure was rebuilt by then-owner Charles Benton Power and was the last major downtown commercial building constructed by this wealthy family. The new Gold Block was designed by local architect George Carsley using a system called the “spiral mushroom,” which supposedly offered structural protection against earthquakes. Mission-style parapet tiling and Gothic-influenced windows and entrances highlight this fine example of 1920s commercial architecture.