Filed Under Virginia City

Blue Front Variety Store

Virginia City Historic District

Like the Picture Gallery, the Elling Store, and several others, this 1946 building and its neighbor to the left are a faithful reconstruction of the originals. The Elephant Auction House occupied these storefronts from summer 1863 until October 1864. By November 1866, William (Judge) Douglas had painted the storefront a deep azure blue and opened the Blue Front Novelty Store. Douglas leased stalls to various small businesses that offered everything from books and magazines to stationery, toys, produce, footwear, and cigarettes. The sword-wielding man painted on the façade advertised the store’s Turkish tobacco products. William Buttermore bought the store in 1879. He ran it with few changes until his death in 1911. At the time, it was one of Virginia City’s longest-lived businesses. Despite its status as a beloved institution in town, the Blue Front was torn down, most likely in winter 1919. A nationwide coal miners’ strike and ensuing coal shortage hit Virginia City hard, forcing freezing residents to tear down and salvage numerous abandoned buildings for firewood. After reconstruction, the building served as a penny arcade for nearly 40 years.

Images

Blue Front/Buttermore Variety store, Virginia City, Montana
Blue Front/Buttermore Variety store, Virginia City, Montana View of a small 'Variety Store' in Virginia City, Montana, identified as Buttermore Variety and 'formerly Douglass.' The storefront is somewhat dilapidated and a man poses in front of the doors holding a rifle or shotgun. Source: PAc 956-145, Montana Legacy Photograph Collection, Montana Historical Society Research Center Photograph Archives, Helena, MT. Creator: Unknown photographer Date: 1900-1915
Looking southwest, at south side of Wallace Street, Virginia City, MT.
Looking southwest, at south side of Wallace Street, Virginia City, MT. By 1875, the Elephant Auction house moved off Wallace St. and William Douglass's variety store moved in. Source: PAc 956-310. Montana Historical Society Research Center Photograph Archives, Helena, MT. Creator: Unknown photographer Date: ca. 1875
Blue Front Variety Store, Virginia City
Blue Front Variety Store, Virginia City View looking south at Blue Front facade Source: Courtesy of Montana Heritage Commission Creator: Kate Steeley, Montana Heritage Commission Date: Oct 2019

Location

306 West Wallace Street, Virginia City, Montana | Public

Metadata

Montana National Register Sign Program, “Blue Front Variety Store,” Historic Montana, accessed April 18, 2024, https://historicmt.org/items/show/2771.